The Business End of the Dog: Marketing 101
May 17th @ 11:00 AM - 12:00 PM
Lecture Hall

Do you run your own pet-related business? If you’re a dog trainer, groomer, or another pet professional with your own business and you struggle with marketing your business, this session is for you. Whether you’re new and trying to figure out where to start, have been marketing your business for a while and just aren’t seeing results, or have enjoyed a ton of success but need to figure out what’s working and what’s not, in this 2 hour lecture/lab we’ll cover where most people go wrong, evaluate what’s working for you now (and what’s not), and discuss new ideas for improving the effectiveness of your marketing efforts. You’ll walk away with a better understanding of how marketing works and new ideas for bringing in new clients.

Melissa Breau

Melissa is FDSA’s resident marketing geek. She teaches two classes here at FDSA: Marketing for Pet Professionals & Building a WordPress Website.

In addition to teaching, she hosts the Fenzi Dog Sports Podcast, coordinates webinars, helps maintain the FDSA facebook page, runs the Ripple Effect group for dog trainers using Fenzi Principles, and other random odds and ends as needed. She is currently owned by a GSD with a championship in Treibball (and who is now learning obedience), a English Cocker Spaniel, and a small tuxedo kitty.

You can learn more about Melissa on her website: