The Business End of the Dog: Marketing 101

Friday, Oct. 6

4:00PM - 6:00PM

Experience Level: Lecture Only

Do you run your own pet-related business? If you’re a dog trainer, groomer, or another pet professional with your own business and you struggle with marketing, this session is for you.

Whether you’re new and trying to figure out where to start, have been marketing your business for a while and just aren’t seeing results, or have enjoyed a ton of success but need to figure out what’s working and what’s not, in this lecture/lab we’ll cover where most people go wrong, evaluate what’s working for you now (and what’s not), and discuss new ideas for improving the effectiveness of your marketing efforts.

You’ll walk away with a better understanding of how marketing works and new ideas for bringing in new clients.

Presenter Bio

Melissa Breau

Melissa (she/her) is FDSA’s resident marketing geek. She teaches several marketing classes here at FDSA, including: Marketing for Pet Professionals and Building a WordPress Website. In addition to her marketing classes, Melissa teaches FDSA’s Treibball Classes and workshops, and created the Pet Professional Self Study presentation, Show Don’t Tell – Games for Teaching Complex Ideas (without Delving into the Science).

In addition to teaching, she hosts the Fenzi Dog Sports Podcast, coordinates webinars and workshops, handles much of FDSA’s email marketing, runs the Ripple Effect group for dog trainers using Fenzi principles, and completes other random odds and ends as needed. She is currently owned by an 18-month old lab named Huey, a 5-year old English cocker spaniel named Levi, and a small tuxedo kitty named Piper.

Melissa’s GSD, Riley, who had a championship in treibball, passed away in March of 2020.

You can learn more about Melissa on her website: