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FDSA Training Camp 2023

Melissa Breau

About Melissa Breau

Melissa (she/her) is FDSA’s resident marketing geek. She teaches several marketing classes here at FDSA, including: Marketing for Pet Professionals and Building a WordPress Website. In addition to her marketing classes, Melissa teaches FDSA’s Treibball Classes and workshops, and created the Pet Professional Self Study presentation, Show Don’t Tell – Games for Teaching Complex Ideas (without Delving into the Science).

In addition to teaching, she hosts the Fenzi Dog Sports Podcast, coordinates webinars and workshops, handles much of FDSA’s email marketing, runs the Ripple Effect group for dog trainers using Fenzi principles, and completes other random odds and ends as needed. She is currently owned by an 18-month old lab named Huey, a 5-year old English cocker spaniel named Levi, and a small tuxedo kitty named Piper.

Melissa’s GSD, Riley, who had a championship in treibball, passed away in March of 2020.

You can learn more about Melissa on her website: www.clickandrepeat.com.

2023  camp sessions

Friday, Oct. 6

4:00PM - 6:00PM

Conference 3

The Business End of the Dog: Marketing 101

Experience Level: Lecture Only

Do you run your own pet-related business? If you’re a dog trainer, groomer, or another pet professional with your own business and you struggle with marketing, this session is for you.

Whether you’re new and trying to figure out where to start, have been marketing your business for a while and just aren’t seeing results, or have enjoyed a ton of success but need to figure out what’s working and what’s not, in this lecture/lab we’ll cover where most people go wrong, evaluate what’s working for you now (and what’s not), and discuss new ideas for improving the effectiveness of your marketing efforts.

You’ll walk away with a better understanding of how marketing works and new ideas for bringing in new clients.

Saturday, Oct. 7

1:40PM - 3:40PM

Expo Hall A

Start the Ball Rolling: Intro to Treibball

Experience Level: All

Want to build your distance control and connection with your dog while participating in a great new sport? Or maybe you’ve always been fascinated by herding, but don’t have sheep. Check out Treibball!

Sometimes called “ball herding” or “urban herding,” treibball is a cross between billiards and soccer that you play with your dog. It’s perfect for a dog who is retired from other sports, dogs new to the sports world, or reactive dogs (since most venues restrict access to the competition field).

During this lab, we’ll cover the basic rules of the game and the foundation skills to get you started! Come learn about this relatively new dog sport!